The Mixed Up Blog — entrepreneurship

Celebrating Birthday Traditions with Elf on the Shelf!

Posted by Sonia Kang on

Earlier this month, I attended a fabulous event hosted by the Niche Parent Network in Studio City. I had the opportunity to mix and mingle with other savvy bloggers, as well as to meet Carol Aebersold, the co-author and co-creator of the popular Elf on the Shelf series.


I've always been a big believer in entrepreneurship. Did you know that Carol started the company at the age of 55 with her two twin daughters, Chanda Bell and Christa Pitts? I think that is so remarkable and inspiring. What started out as a book about Christmas traditions has developed into a merchandising empire.

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